Genesis Bakery — Premium private-label & branded bakery

A craft bakery in the heart of Northern Ireland — and a trusted premium private-label partner to the UK's leading retailers. Hand-crafted quality, made at scale.

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Genesis at a glance

1968
Baking in Magherafelt since
250+
People
400,000+
Cakes & bakes a week
400+
Stores on our own vans
17
Van routes across NI
AA+
BRCGS food-safety grade

What we do

A premium bakery partner you can build a range around

We produce handcrafted cakes and breads for the UK's premium private-label market and under our own Genesis brand, pairing traditional craft with the consistency, scale and food-safety standards national retailers depend on.

A tray of chocolate bundt cakes glazed with ganache, each finished with a swirl of vanilla cream and a scatter of caramel — Small cakes for the multiples, glazed a tray at a time

A stack of Genesis pancakes layered with bacon on a plate, the Genesis pancake pack behind on a kitchen table — The Genesis range, under our own name

A baker hand-piping caramel buttercream onto chocolate cupcakes — New concepts, piped by hand in the development kitchen

The Genesis Bakery van fleet lined up in the yard at Magherafelt at dawn — Our own vans, out of Magherafelt before dawn

Trusted to develop and produce premium ranges for M&S, Tesco Finest and Waitrose, from small cakes and sponges to Irish bakes, on shelves in thousands of stores across the UK and Ireland.
Our own range of Irish breads, scones, brioche, hot cross buns, sweet doughs and hand-finished cakes, loved across Ireland and beyond.
An NPD team that turns ideas into shelf-ready firsts: three first-to-market UK bakery concepts in the last three years alone.
Our vans call on more than 400 stores across Northern Ireland every week, on 17 routes out of Magherafelt. Since 2026 they carry Brennans bread too.

The bakery floor

Every one of them finished by hand

Four hundred thousand bakes a week, and not one of them from a machine's nozzle. Piped, glazed, dusted and boxed by hand, by a team of more than two hundred and fifty, tray after tray.

A tray of chocolate cupcakes glazed with ganache, each topped with a hand-piped rosette of caramel or chocolate buttercream — Chocolate & caramel cupcakes, glazed and piped

Rows of coffee sponges on a tray, each piped with a ribbon of coffee buttercream and topped with a chocolate coffee bean — Coffee sponges, a tray at a time

A three-tier cake stand of lemon, raspberry and coconut cupcakes beside a white china tea set — The afters range, laid for tea

A baker's hand finishing a tray of lemon and raspberry cupcakes with freeze-dried fruit — Lemon & raspberry, finished by hand

Chocolate bundt cakes glazed with ganache and finished with a swirl of vanilla cream — Chocolate bundts, glazed

Lemon and raspberry cupcakes arranged on dark slate with silver teaspoons — Lemon & raspberry, on slate

Sponge rings with pink buttercream and rainbow sprinkles on a baking tray — Party rings, sprinkled by hand

Rows of spiced sponges piped with cream cheese frosting and scattered with chopped walnuts — Frosted and finished with walnut

Dark chocolate ganache being poured from a whisk into a bowl, glazed bundt cakes on the tray in front — Ganache, made in the kitchen

A wall of stacked afters by Genesis Bakery boxes in pink, chocolate and copper — Boxed for the shelf

Our story

Baking it better since 1968

More than fifty years of craft, from a family bakery near Lough Neagh to a trusted partner on the national high street.

1968
Genesis Bakery is founded in Magherafelt, Northern Ireland.
2026
Genesis vans begin carrying Brennans bread across Northern Ireland — two family bakeries, one route network.
Today
Still baking in Magherafelt — a BRCGS AA+ site, private-label partner to M&S, Tesco and Waitrose, with the Genesis and afters ranges on our own vans.